- Content creation - Tools like Jasper (https://www.jasper.ai/) and Jarvis (https://www.jarvis.ai/) can help generate blog posts, social media captions, and other written content from keywords and prompts. This is an easy place for marketers to begin automating.

- Search and social ads - Many ad platforms like Google Ads (https://ads.google.com/home/), Facebook Ads (https://www.facebook.com/business/ads), and Pinterest Ads (https://ads.pinterest.com/) now offer AI-powered recommendations and optimization. Use these to boost campaign performance.

- Website personalization - Start serving tailored site experiences using AI tools like Optimizely (https://www.optimizely.com/) that match content/offers to individual user interests.

- Predictive analytics - Leverage AI analytics platforms like Datorama (https://datorama.com/) to uncover customer insights for targeting and segmentation.

- Dynamic creative - Experiment with AI-generated dynamic ads like personalized images and copy. Platforms like Microsoft Ads (https://about.ads.microsoft.com/) and Google Ads simplify this.

- Customer data - Unify and analyze customer data with AI-powered CRMs like Salesforce (https://www.salesforce.com/) to deliver customized messaging and experiences.

- Live chatbots - Use chatbot builders like Chatfuel (https://chatfuel.com/) and Flow XO (https://flowxo.com/) to automate customer support and boost engagement.

- Marketing automation - AI features in email and campaign automation tools like IBM Watson Campaign Automation (https://www.ibm.com/cloud/watson-campaign-automation) can optimize sequences.

- Voice search optimization - Optimize for voice search and smart speakers using AI-powered SEO tools like Ryte (https://en.ryte.com/).

Start small with high-ROI AI capabilities like content creation and campaign optimization. As you build experience, expand usage across the customer journey to engage audiences in a smarter, more personalized way.